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About Lift Clothing

Work hard. Stay busy. Strive to improve.

Work hard. Stay busy. Strive to improve.

LIFT founder Pasquale Marano is no different. Sports and physical activity have been fundamental elements in his life. Through interaction with a wide variety of athletes, both in the gym and in sports, it was recognized that both regimented gym-goers and weekend warriors needed appropriate apparel.

Enter the brand called LIFT

Enter the brand called LIFT

A company that understands the benefits that come from leading an active lifestyle, and the stress release attached to getting in the gym and forgetting everything else. Finally, a brand committed to providing consumers with moisture-wicking, comfortable, durable and affordable clothing.

Our Blog

Shop Talk – LIFT Activewear
Shop Talk – LIFT Activewear

16 October 2013

Shop Talk is written by OM editor Dayanti Karunaratne and Sarah Fischer, OM account executive and fashion maven. This summer, local stylist and SHOP TALK contributor Rania Abdulla, a.k.a. The Wardrobe Stylist, told us about a shoot she was doing for a local clothing company. We were intrigued when we learned that Lift is an activewear company […]

7 More Writing Mistakes Fitness Pros Should Never Make
7 More Writing Mistakes Fitness Pros Should Never Make

27 September 2013

Having a blog that no one reads kinda sucks. You pour your heart into writing but nobody ever comes to your site. It’s quite a sad state of affairs, really. How are you ever going to help anyone or get your name in print? You’re probably not. Not if you keep on making some of these common […]